DOOM SURF FEST is a conceptual festival event that observes modern application and controversy in leading-edge technology.

Gen Z and Millennials often don’t want to participate in tech spaces that are often considered too formal. This branding is designed around attracting those ‘corporate-allergic’ audiences with rule-breaking maximalist anti-design trends. This branding includes asymmetrical patterns and a ‘stickering’ of illustrations in order to stand out in a sea of mundane ad spaces both physically and digitally.