Defining the brand identity of this space involved auditing competitive lab spaces on campus to determine what attributes would best lure in our audience. As a place for those interested in human-centered design, I decided to create a friendly and inviting mascot as part of the logo. The hashtag for accessibility “#A11Y” was included because this logo will pair with Iowa State Universities’ logo across a brand new accessibility initiative across campus. I worked closely with vision-impaired students to generate this appealing accessible outcome.