Conceptual rebranding of an existing local event in Des Moines, Iowa. I lead a group of 3 other designers in researching the existing organization, location, events, and demographics in this rebrand which revolve around the concept of rhythm, movement, and dance.

Solutions are a primary logo for encountering the facing or ‘pre-festival experience’ and the dynamic variations are encountered at different locations during the festival. Including 3D logo treatments for social media use, a 3D render of the festival entrance concept, and a motion graphic commercial for promotion purposes.